Career Detail

PPC Specialist

Looking for a PPC Specialist to join our Team this is a crucial role where there will be the unique opportunity of developing and implementing PPC strategies for the group’s leading brands. The successful candidate will have proven success in PPC, internet and online paid search.  They will provide daily campaign analysis, bid updates and reports, often on a bespoke basis.

Responsibilities:

• Create new and manage existing PPC campaigns on Google, Yahoo and MSN ad programs.
• Managing optimization and beta programs.
• Develop Strategies for different types of keywords (brand/generic/locations).
• Perform A/B testing and landing page optimization.
• Content Resource to maintain a uniform online presence.
• Improving conversions while reviewing and reducing budgets where possible.
• Advising Online marketing team and assisting in reducing/improving bounce rate.
• Development of new PPC plans / strategies based on inventory, supply and consumer demand trends.
• Frequent Video Conferencing with client Head of Marketing based in the UK.

Required Skills:

• Educated to Degree level in Computer Science, Communications, Marketing or relevant field.
• Minimum 2yrs PPC experience with ideally in handling transactional ecommerce websites.
• Superior organizational, written and verbal communication skills as well as the ability to work with personnel at all levels of an organization.
• Broad knowledge of current Web technologies and online Marketing Tools.
• Understanding of Affiliate marketing would be useful.
• Know how in creating AdSense campaigns would be useful.
• Excellent written English and the ability to create dynamic and successful adverts for Adwords campaigns.
• Expect knowledge of Google tools and Products: Analytics, Adwords Editor, Conversion Tracking, Website optimizer, Local Business Ads.
• Proven experience in managing large PPC budgets across multiple ad programs.
• Proficient w/Microsoft Office software package (Word, Excel, Powerpoint).
• Excellent campaign analysis, bid update reports and ROI reporting.
• Ability to modify / adapt bids and campaigns based on seasonal market fluctuations and supply availability.
• Excellent communication and follow-up skills. Detail oriented. Ability to multi-task with proven project management skills.
• Mentally flexible—able to easily adapt to deadline and concept changes, accept input from team members, and work cooperatively within both the marketing department and with the internal team, as well as UK Client office.
• Self-starter who possess the ability to work independently and consistently meet deadlines.